WASHINGTON, D.C. — Patients For Affordable Drugs Action kicks off a seven-figure national campaign today lifting up the voices of patients who are calling on voters to support candidates who will stand up to Big Pharma and fight to lower prescription drug prices. The campaign is launching with a TV and digital ad featuring Candice Brown, a patient who depends on a $6,700-per-month drug to manage her painful disease, ulcerative colitis. In addition, the campaign will deploy radio ads, digital ads, and tools to give grassroots patient advocates the power to engage with candidates on the issue of drug prices.
Watch the TV ad here.
“It is crystal clear: Voters want reforms that will end Big Pharma’s power to dictate prices,” said David Mitchell, a cancer patient and the president of Patients For Affordable Drugs Action. “The big multinational drug corporations are flexing their muscles with campaign contributions, and patients will fight back by supporting candidates who will stand up for them.”
The program will run in 15 key states across the country. In addition to the TV, radio, and digital ads, the campaign will feature a new website that includes the stories of patients across the country who are facing skyrocketing drug prices. The website will serve as an action hub and give Americans digital tools to demand that 2020 candidates commit to plans to lower drug prices.
According to a survey of 1,000 likely voters conducted well into the COVID-19 pandemic, 7 out of 10 voters say a candidate’s position on prescription drug prices will be an important factor in their vote.
Patients For Affordable Drugs Action is a political action committee founded to make sure politicians hear from real patients and not just the pharmaceutical industry on the issue of drug prices. Big Pharma spent $298.2 million lobbying in 2019 and donated $29.3 million to help elect politicians in the last election cycle. Patients For Affordable Drugs Action received funding from the Action Now Initiative, LLC. Patients For Affordable Drugs Action is an independent organization and refuses funding from any organization that profits from the development or distribution of prescription drugs.
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Paid for by Patients For Affordable Drugs Action, www.p4adaction.org. Not authorized by any candidate or candidate’s committee.